Business Articles - Tips and Tricks

Wednesday, March 1, 2017

Creating a Culture for Making Business Social – 5 Tips from Dell’s Connie Bensen

5 Tips from Dell’s Connie Bensen

In an age of marketing and business that is increasingly social, many businesses and thought leaders stress the importance of creating a culture that embraces social media inside and out. A social media savvy business encourages collaboration across teams, surfaces expertise from subject matter experts and can scale brand and community engagement by drawing upon the collective wisdom of employees and customers.

Few have been as passionate and successful at going beyond social business theory into action as Connie Bensen, leader of Global Social Content Strategy and Governance at Dell (Dell is a TopRank client).

Tuesday, February 21, 2017

Not Happy With Your Business Blog Performance? Try These 5 Tips:

Not Happy With Your Business Blog Performance?

For many companies, blogging is akin to content marketing. Of course there are many other content marketing tactics besides blogging, but because of the ease of publishing, promotion and optimization, it’s one of the more popular ways to connect with customers through content.

And yet there are challenges for many of the businesses that rely on blogging as an essential part of their content marketing mix. If you’re not happy with the performance of your business blog, here are 5 basic, yet often overlooked steps for making your blogging more effective.

1. Revisit Your Blogging Goals

Of course you’ve set goals for your blog. But how long ago was that? When was the last time you revisited those goals?

Part-Time Business Ideas

Medical Transcription - Work as an important member of a medical team without leaving your homebased office.
Mobile Home-Entertainment Service - When it's dirty, disconnected or in need of repair, you'll save the day for homeowners who want their stereo, compact-disc player or videocassette recorder in working order.
Mobile Window Tint - With some training and basic equipment, you'll be seeing plenty of green with your mobile window-tinting business.
Office and Home Organizer - Attention all neatniks: Help packrats, overworked executives, and other organizationally challenged individuals clean out messy closets, straighten files, and throw out the excess clutter.
Home Inspection - Buyers need not beware when they hire a home inspector to conduct a complete physical checkup on their dream home.
Handyman - If it's broke, you can fix it. Your phone will ring off the hook with calls from homeowners, senior citizens and others who don't want to fix it themselves.
Garage and Attic Cleaning/Hauling Service - Nobody likes to spend a weekend cleaning out the garage, attic or garden shed--it's dirty and time-consuming, and when it's done, there's still the task of hauling off all that discarded junk. But if you don't mind putting in the physical labor, a cleaning and hauling service can be a lot of fun.
Espresso Cart - Brew up profits day after day! Specialty coffee drinks generate gross profits of 55.1 to 61.5 percent per cup, says the Specialty Coffee Association of America.
Custom Jewelry and Accessories - Put your creative talents to work designing custom jewelry and accessories.
Computer Tutor - Whether you're an expert at Windows or Linux, desktop publishing or Web research, HTML or word processing, you can help anyone enhance their computer skills.
Antiques - Make new money from old treasures and have fun doing it! Scout garage sales, estate auctions and flea markets for great buys on antique furniture, toys, clothing and other treasures from the past.